Why Aurrelle created Lucine
Hairdrying had learned to move faster. It had not learned to care for the scalp in the same daily tool.
Aurrelle began with one question: Why should you harm your hair to style it?
Who we are
Aurrelle is a women-first hair and beauty technology company, rooted between Dubai and Paris.
We create tools that combine serious performance, understandable technology and considered design. Lucine is our first product and the clearest expression of that standard.
The founder's note
I did not want to make another premium hairdryer with a new shell and the same old idea.
I wanted one device that could dry quickly, style with control and bring red and near-infrared scalp care into a routine women already have. That meant treating air, heat, water, static, the scalp and the object in the hand as one problem.
Lucine is the result. It is not the end of the work; it is the beginning of how Aurrelle believes beauty technology should be built.
— Ahmed, Founder & Managing Director
The Lucine path
| Milestone | Detail |
|---|---|
| The question | Why should you harm your hair to style it? |
| Paris | The product direction, proportions and women-first design language were shaped in Paris. |
| Hong Kong | Lucine was prototyped in Hong Kong, where the airflow, controls, temperature cycle and optical face became one working device. |
| 4,000+ women | Development evaluation covered straight, wavy and curly hair types from 1A to 3C. |
| Dubai | Aurrelle's commercial home brings Lucine to women living across heat, humidity, travel and fast daily routines. |
| Chapter one | Lucine opens Aurrelle's first product chapter. |
What Aurrelle promises
Clear technology. Real product detail. Respect for women's time. Support after the sale.
We will explain what Lucine does in language a customer can use. We will show the real product, the real people and the real terms of ownership. We will improve the product and the guidance as we learn.