Privacy policy
Last updated: February 13, 2026
Aurrelle operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Aurrelle is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
If you have questions about how your information is handled, you may contact us at WeCare@aurrelle.com or use our Contact Support
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact details including your name, address, billing address, shipping address, phone number, and email address.
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Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
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Account information including your username, password, security questions, preferences and settings.
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Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
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Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
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Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
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Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
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Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
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From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
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From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, send notifications related to your account, process purchases, returns, exchanges or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable product reviews, and create a customized shopping experience.
Marketing and Advertising.
We may use your personal information to send marketing communications by email, text message or postal mail, and to show advertisements for products or services on our Site or other websites.
Security and Fraud Prevention.
We use personal information to detect, investigate, and prevent fraudulent, illegal or malicious activity and to secure our services.
Communicating with You.
We use your information to provide customer support and maintain our relationship with you.
Legal Reasons.
We may use personal information to comply with applicable law or respond to valid legal process.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
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With Shopify and vendors who perform services on our behalf (e.g., payment processing, analytics, fulfillment, shipping).
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With marketing partners for advertising purposes.
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When you request or consent to disclosure (for example, through social login features).
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With affiliates within our corporate group.
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In connection with a business transaction such as a merger or restructuring.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services.
Information you submit may be transmitted to Shopify and third parties located outside your country of residence.
To learn more about how Shopify uses your personal information, please visit Shopify’s Privacy Policy at:
Depending on where you live, you may exercise certain rights with respect to your personal information through Shopify’s Privacy Portal at:
Third Party Websites and Links
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of such third parties.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.
Security and Retention of Your Information
No method of transmission or storage is completely secure. We retain personal information as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights and Choices
Depending on where you live, you may have rights including:
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Right to Access
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Right to Delete
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Right to Correct
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Right of Portability
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Managing Communication Preferences
To exercise your rights, please contact us using the details below.
We will not discriminate against you for exercising your rights.
Complaints
If you have concerns about how we process your information, please contact us. You may also lodge a complaint with your local data protection authority where applicable.
International Transfers
Your personal information may be transferred and processed outside your country of residence. Where required, we rely on recognized legal mechanisms for such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date will reflect any changes.
Contact
If you have questions about our privacy practices or would like to exercise your rights, please contact:
Aurrelle
IFZA Properties
Dubai, United Arab Emirates
For general support inquiries, please visit our Customer Care page or use our Contact Support
For the purpose of applicable data protection laws, we are the data controller of your personal information.